Colectivo Coffee introduced a rewards program which is very generous. So generous it doesn’t make sense you’re not a member.
For many, Word War II feels like ancient history. But the things our ancestors were fighting for then are the same things we stand for today. Fundamental human rights. Their fight is our fight. World War II afforded future generations the liberty to carry on and fulfill the vision and struggle for equality, inclusion, economic opportunity and justice. The National WWII Museum supports that vision by empowering visitors to translate the experiences of the war that changed America (and the world) into a personal calling by making it relevant to today.
We incorporated many different experiential tactics to engage people. From augmented reality walking tours to a roving Band of Brothers to a podcast of living veterans through NPR.
KEEN Utility invented a new technology for some of their work boot products based on bellows. Since the technology was so new and unique, the campaign had to be just as interesting.
This campaign is about much more than a saving and lending machine. It’s an institution in the community. So, let’s prove it. Let’s Thrive.
ORNL FCU can be the impetus behind helping build up downtrodden areas or areas that need updating. Let’s get local graffiti artists to create art around the phrase “Let’s...” An example, “Let’s be more for than against. Let’s Thrive.” The message: Let’s beautify our community. We’re not going to simply live.
We are going to thrive.
Let’s lead the charge in taking food donations for a local shelter. Sponsor a food truck night and create a simple collection area for the public to drop off goods. The message: Let’s help the underserved.
Let’s... Community Gallery Night. Sponsor a gallery night where we work with the Knoxville artist’s community. We either give them “Let’s...” phrases or allow them to come up with their own. They fill the gallery with pieces they’ve created about what the “Let’s Thrive” theme means to them.
Let’s place a giant coin jar in the middle of Market Square. When it’s full, we’ll have people vote via texting, etc. to what charity (or top 3 charities) it should go. Messsage: Let’s fill a coin jar until it’s too heavy to carry.
The campaign for the Maine Office of Tourism enlists real Mainers we call “Insiders” who give potential visitors a glimpse into what makes Maine a unique and special place. The campaign asks people to discover their “Maine Thing” – a quality that encompasses authenticity, quirkiness and honesty. Each Insider gets to tell their story via their own page on visitmaine.com and are presented in video, print, digital advertising and outdoor.
How do you raise the national profile of a small Texas university, that’s known for it’s sports dominance, but little else? If you’re TCU, you stake out a bold position. One that not only unifies its diverse student base, but at the same time helps solve a core human tension that exists in the world – namely the lack of of moral and ethical leadership in the world. So LEAD ON, became the rallying cry for tens of thousand of Horned Frogs past and present. In outdoor and in airports, on tv, digital pre-roll and through social. All boldly pronouncing TCU’s mission to prepare its students to be better leaders.
Sharing a bed with an infant is dangerous. Mattresses were stenciled with different baby outlines and messages, then placed in high traffic areas within Milwaukee experiencing the highest incidents of infant fatalities.
Unknown to most, Milwaukee is experiencing an alarming surge in human trafficking—with area children being taken and sold for sex. An awareness campaign was launched with bus shelter ads, highlighting a shocking fact: that the average age of a child who begins being trafficked for sex is just 13. A website, UnluckyThirteen.org, offered warning signs and tips, while the bold 13 message appeared on billboards, sidewalk stencils and a shareable “13” Facebook effort. A flash mob and press conference followed, bringing the crisis of human trafficking to its widest audience to date.
In Maine, people follow their own paths and live life the way they want. They’re fearlessly themselves in a world that is constantly trying to turn them into someone else. To create a media neutral campaign that embodies and champions originality just as Maine does, BVK built the 2017 campaign for the Maine Office of Tourism on the theme “This is me.” Each execution delves into a declarative statement of originality in the first person, be it someone’s gratitude for the simple things or an enjoyment of the good life. Because of all places, few are as ideal a place to proclaim “This is me” than Maine.
Most destination websites experience slowing visitation traffic. We had to figure out a way to continue to build consistent traffic. We created a quarterly e-zine with an immersive experience by highlighting what we call The Maine Thing.
visitmaine.com/quarterly/thoreau
As Alan Watts said: “When you get free from certain fixed concepts of the way the world is, you find it is far more subtle, and far more miraculous, than you thought it was.” GET GOING.
I have an aversion to feet. Other people may not. This is how we got the word out about the Ranch Bowl’s sand volleyball league.
Milwaukee has experienced an alarming surge in sex trafficking, in which the average age a child is first sold for sex is just 13. To illustrate the inhuman nature of this industry, vending machines were placed in public areas showing teenage girls for sale. Messaging directed onlookers to a website where they could learn warning signs and ways to protect their children. and protect their children. The guerrilla campaign generated over 5 million earned media impressions and thousands of posts on social media as people shared the shocking imagery with their friends, bringing this previously hidden crisis to light in an unprecedented way.
The College World Series has been held in Omaha, NE since 1950. It’s the only NCAA sporting event that doesn’t rotate it’s National Championship venue. I was tasked with designing the logo, all signage and working with a sculptor for the commemorative statue. My brother was the inspiration for all the work. He never let anyone forget who was on the front of their t-shirts.
Where were you in Maine when you had profound revelation? An unforgettable experience? A life-changing moment? These places are generally very specific – and the coordinates of the place – the latitude and longitude – best signify its location. On their way home, visitors can access a kiosk and select their most memorable Maine location via an app at a public kiosk. Visitors will then receive a t-shirt with the coordinates of that place on it, leaving a lasting memory – and a conversation piece that is purely Maine.
