Unknown to most, Milwaukee is experiencing an alarming surge in human trafficking—with area children being taken and sold for sex. An awareness campaign was launched with bus shelter ads, highlighting a shocking fact: that the average age of a child who begins being trafficked for sex is just 13. A website, UnluckyThirteen.org, offered warning signs and tips, while the bold 13 message appeared on billboards, sidewalk stencils and a shareable “13” Facebook effort. A flash mob and press conference followed, bringing the crisis of human trafficking to its widest audience to date.