Milwaukee has experienced an alarming surge in sex trafficking, in which the average age a child is first sold for sex is just 13. To illustrate the inhuman nature of this industry, vending machines were placed in public areas showing teenage girls for sale. Messaging directed onlookers to a website where they could learn warning signs and ways to protect their children. and protect their children. The guerrilla campaign generated over 5 million earned media impressions and thousands of posts on social media as people shared the shocking imagery with their friends, bringing this previously hidden crisis to light in an unprecedented way.